Wednesday, May 04, 2005

Genius of Kraft

I have to say hats off to the engineers who designed the packaging for Canada's favourite Macaroni and Cheese, Kraft Dinner.

If you've ever made a box of Macaroni and Cheese, you know that it's basically a box full of dry macaroni with a bag for the cheese powder inside. Well, I don't know about anybody else's cheese powder bags, but the folks at Kraft were certainly thinking about morons like me who would dump the box, in its entirety, into a pot of boiling water without pulling the bag out.

Anyway, I managed to rescue the bag and expected a wet, glommy mess inside but, to my surprise, no H2O managed to penetrate in to mess up the cheese. Lunch was saved!

Thanks Kraft!


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