Thursday, March 06, 2008

Never Thought I'd See the Day

Despite being a popular film series, the Indiana Jones merchandising machine has never been on the same level as the Star Wars one. Indy collectables, comics, and toys just haven't had the same market penetration due either to lack of effort or interest by all parties involved.

But then I ran across this today:

Warms the heart it does. When you get Lego sets based on you, you've finally made it into the mass market. Add to this the Lego Indy game that's coming out, the revolutionary new Indy game from LucasArts, and the new comics from Dark Horse and you've got a movie/franchise that's finally getting its due and fans who, I'm sure, will be thrilled to have some merchandise to hunt down and legos to build.



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